If you saw a Lamborghini Urus with the plate H4RRY, you'd probably think Harry's done pretty well for himself. That plate sold for just £12,000 (plus fees and VAT) at a DVLA auction in June 1999, and today it would be worth over £100,000.
But in reality, the car in the photo actually has the much less valuable, and practically worthless, F14 RRY plate, which has been altered to look like the high-end H4RRY.