Private number plates worth more than £1.23 million changed hands at the Goodwood Revival auction in September 2026, led by the exceptionally short registrations 2 X, 9 X, RR 7 and ACE 1.
A total of 25 registrations were offered at the sale. Of those, 15 sold, generating combined hammer prices of £1,049,000 and a total of £1,237,820 including buyer's premium and VAT.
The remaining ten registrations failed to sell, despite bidding on several reaching six figures.
Goodwood Revival 2026 Number Plate Results
| Registration | Hammer Price | Total Price |
|---|---|---|
| 2 X | £220,000 | £259,600 |
| 9 X | £200,000 | £236,000 |
| RR 7 | £185,000 | £218,300 |
| ACE 1 | £155,000 | £182,900 |
| 42 D | £45,000 | £53,100 |
| PPP 1 | £39,000 | £46,020 |
| 30 X | £38,000 | £44,840 |
| 90 X | £38,000 | £44,840 |
| 100 X | £26,000 | £30,680 |
| BPG 1 | £21,000 | £24,780 |
| 150 X | £20,000 | £23,600 |
| 13 AC | £18,000 | £21,240 |
| 1 WGS | £17,500 | £20,650 |
| 1 WSP | £16,500 | £19,470 |
| PAS 510N | £10,000 | £11,800 |
The four biggest sales alone accounted for £896,800, but the broader results show there was considerable demand further down the catalogue as well.
2 X – £259,600
The highest-priced registration of the auction was 2 X, which reached a hammer price of £220,000 and a final price of £259,600.
The registration is one of the shortest possible British dateless marks, consisting of just a single number and single letter.
It also has an interesting previous auction history. 2 X sold through the DVLA in October 2009 for £44,000 hammer, meaning its 2026 hammer price was exactly five times that amount.
9 X – £236,000
Another 1x1 registration, 9 X, was the second-highest result of the sale.
It sold for £200,000 hammer, or £236,000 including fees.
The plate had previously been sold by the DVLA in June 1994 for just £5,100 hammer.
Compared with its latest result, its nominal hammer price has therefore increased by more than 39 times over the intervening 32 years.
Together, 2 X and 9 X sold for £495,600 including fees.
RR 7 – £218,300
RR 7 achieved the third-highest result, selling for £185,000 hammer and £218,300 in total.
The plate combines a desirable repeated two-letter combination with a single digit, making it both short and immediately recognisable.
It was one of three registrations at Goodwood to sell for more than £200,000 including fees.
ACE 1 – £182,900
The word number 1 registration ACE 1 followed at £155,000 hammer, producing a final price of £182,900.
Strong Prices Beyond the Headline Lots
Several other registrations also produced notable results.
42 D sold for £53,100, while PPP 1 reached £46,020.
There was also considerable interest in a group of X registrations:
All four sold, bringing the combined total for those registrations to £143,960.
When 2 X and 9 X are included, the six X registrations that sold at Goodwood generated £639,560 between them.
Other successful lots included BPG 1 at £24,780, 13 AC at £21,240, 1 WGS at £20,650 and 1 WSP at £19,470.
The lowest-priced successful registration was PAS 510N, which sold for £10,000 hammer and £11,800 including fees.
Ten Registrations Failed to Sell
Not every registration found a buyer. Ten of the 25 number plate lots were unsold:
| Registration | Highest Bid |
|---|---|
| OW 1 | £110,000 |
| F50 RED | £100,000 |
| F80 RED | £80,000 |
| S 100 | £62,000 |
| 75 P | £46,000 |
| 40 FER | £44,000 |
| TTU 1 | £24,000 |
| F70 RED | £20,000 |
| F60 RED | £17,000 |
| H15 RRM | No bids |
The unsuccessful lots are particularly interesting because several attracted substantial bidding.
OW 1 reached £110,000 without meeting its reserve, while F50 RED reached £100,000.
Similarly, F80 RED attracted an £80,000 bid but remained unsold.
F60 RED and F70 RED also appear not to have completed a sale after bidding reached £17,000 and £20,000 respectively.
Ferrari-Themed Plates Struggle to Meet Their Reserves
One particularly noticeable group consisted of registrations associated with Ferrari models. Four such plates failed to sell:
- 40 FER – £44,000 bid
- F50 RED – £100,000 bid
- F60 RED – £17,000 bid
- F70 RED – £20,000 bid
- F80 RED – £80,000 bid
Despite combined bidding reaching well into six figures, none appears to have met its reserve.
F50 RED and F80 RED were especially notable, given that bidding reached £100,000 and £80,000 respectively.
A similar plate, F80 FER, sold for £230,160 earlier in 2026 at a different auction.
More Than £1.2 Million Sold
Across the 15 successful lots, buyers paid £1,049,000 in hammer prices and £1,237,820 including buyer's premium and VAT.
That gives an average final price of approximately £82,521 per sold registration, although the figure is heavily influenced by the four largest sales.
The median result was substantially lower, highlighting just how much the likes of 2 X, 9 X, RR 7 and ACE 1 dominated the overall value of the sale.
Short Dateless Registrations Lead the Market
The Goodwood results show a clear preference for short, memorable dateless registrations. The four highest-priced lots were:
- 2 X – £259,600
- 9 X – £236,000
- RR 7 – £218,300
- ACE 1 – £182,900
Each is short, instantly readable and contains either a single digit or the number 1.
Those four registrations generated 72% of the total value of all successful number plate lots at the auction.
Goodwood Revival Produces One of 2026's Biggest Plate Auctions
With £1.237 million of registrations sold, the Goodwood Revival sale represented a significant event for the UK private number plate market in 2026.
Fifteen registrations found buyers, ranging from £11,800 for PAS 510N to £259,600 for 2 X, while six-figure bids failed to meet reserves on registrations such as OW 1 and F50 RED.
More results are available in our Sales Explorer.